HyperX – We’re All Gamers nya kampanj har influensers som
Post Malone, Gordon Hayward, Joel Embiid, JuJu Smith-Schuster, Pokimane, Shroud, Daigo, De’Aaron Fox and Rush.
Kampanjen är en del av HyperX sponrings kampanj för NBA hos stora tv-kanalen ABC.
När vi läser om kampanjerna står det så här:
”HyperX is a champion of all gamers. It doesn’t matter if they play on console or PC, are NBA or NFL athletes, popular streamers or eSport professionals, or are even music icons – the thrill of gaming is what truly unites them all, and HyperX helps them game at their best. The integrated global We’re All Gamers campaign in 2019 is expected to be the first of many new activities in promoting the HyperX brand to consumer and lifestyle audiences.”
“Excited to be teaming up with HyperX and help push forward the gaming community. Get your headset and let’s rock n roll boiii.” – Post Malone, award winning music artist.
“It’s been great to see HyperX bring ’The Beast’ philosophy to life in this campaign. We all have a gaming spirit that comes out when we compete, and HyperX has done an amazing job of capturing the idea that We’re All Gamers.” – Daigo, Street Fighter champion
“Striving to become the best at CSGO is something special. I attribute my alias to the adrenaline rush I get from winning crucial moments in big games. It’s really hard to match that feeling. HyperX helps me to achieve the thrill of winning.” – Rush, professional CSGO player
Kampanjen kommer visas både som tv reklam och genom sociala medier som Twitter, Instagram och Facebook. Kampanjen kommer även ge sig ut i Europa under kommande månader.
“The We’re All Gamers Campaign was developed to introduce HyperX to passionate NBA and gaming fans,” said Paul Leaman, vice president, HyperX – EMEA. “Our gaming influencer’s creativity exuded and helped us to develop their HyperX-illustrated gaming spirits in the 2019 campaign.”